Is your business struggling to shape its reputation online?
Learn how to effectively monitor consumer sentiment, segment audiences and develop a brand voice to drive purchases both online and in-store.
Because brand associations are so firmly rooted in the perceptions of consumers, brand responses that take these perceptions into consideration are necessary to sustain market presence. And it all starts with brand behavior on social media.
Disparaging, delayed or disingenuous interactions with consumers echo in social channels. Waiting for the tension to blow over doesn’t work anymore because silence screams indifference. Fortunately, your brand can remain relevant on social with a resilient reputation given the right messaging at the right time, explained further in this white paper.
Download white paper to learn:
- What brand behaviors work best with most consumers.
- Which audiences most likely jell with your brand's persona.
- When to respond using a social response timeline.